Product Placement Essay -- essays research papers

Introduction fruit placement can be considered a novel marketing tool when associated within consummation pictures and television. It can result in a more compulsive brand attitude when the growth is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the picture of product placement and its use in combination with advertizing and their effects on the target audience. This literature re get wind is an attempt to view both sides of the controversial issue.Problem StatementThe problem of this study is the effect of product placement, used as a marketing tool, in motion pictures, television, literature, Internet, and in games, and the effect that it has on particular product consumers. Summary of ArticlesShinan Govani is a Toronto-based freelance writer whose work has appeared in George magazine. She was summarized in saying that products dont reproach a movie sometimes they enhance it. She justifies this by saying these products make it movies an indelible imprint of realism. In real life, we eat, drink, wear, and drive brand ring products. Its part of our typography. (Govani, 1999) She went on to comment, Some may disparage this product treasure-hunt mentality, but its something nearly all of us respond to. Even during the Clinton-Lewinsky saga - the years some popular movie, according to Neal Gabler, author of "Life The Movie" - we chuckled at refer of Monicas blue Gap dress or at Clinton taking a swig from a Diet Coke can during his grand control panel testimony. (Govani, 1999) Was this planned, was this product placement no its real life.David Bauder reported on the controversy and was quoted in saying, The new technology isnt likely to replace fifty-fifty commercials, he also reported that when it comes to television, its starting to get harder to tell when the ads land up and the show begins. (Bauder, 1999) Bauder interviewed several experts and officials in the industry such as Robert Thompson, conductor of the Center for the Study of Popular goggle box at Syracuse University, who said, "thither is certainly a sense that the bleeding of the commercials into the programs is getting more positive than it ever has been. For many years, networks took pains to avoid product placement. The results often looked unenviable Actors would drink from a... ...p//www.businessweek.com/datedtoc /1998/ 980622.htm.Buss, Dale (1998, June 22). You Ought to be in Pictures. Business Week On-line. Retrieved on October 8, 2001, from http//www.businessweek.com/datedtoc /1998/ 980622.htm.Hellen, Nicholas and Nuki, Paul(1999, April 25). Product Placement and politics of advertising. Retrieved from http//www.bilderberg.org/product.htm Rothenberg, Randall (2001). Marketings borders blurred by product placement revival. Advertising Age, 72, 24.Sellers, Dennis (1999, November 4). Faous People GQ, Stanley Mouse, and product pl acement. MacCentral On-line. Retrieved from http//maccentral.macworld.com/news/9911/04.famous.shtmlWeaver, D.T., & Oliver, M.B. (2000, June). Television programs and advertising Measuring the effects of product placement within Seinfeld. motif presented to the Mass Communications Division at the 50th annual conference of the International Communication Association (ICA), Acapulco, Mexico.Weinberg, Larry. Product Placement. Retrieved from      http//www.geocities.com/weinbergreport/brandinglarry.htmWells, Melanie (2001, October 29). Who Really Needs capital of Wisconsin Avenue? Forbes 131.